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Strategic Marketing Problems : Cases and Comments / Roger A. Kerin, Robert A. Peterson.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2010.Edition: 12th edDescription: xi, 708 p. : ill., maps ; 29 cmISBN:
  • 9780136107064 (casebound : alk. paper)
  • 0136107060 (casebound : alk. paper)
  • 9780132465496 (IE)
  • 0132465493 (IE)
Subject(s): DDC classification:
  • FoE-002823 1
LOC classification:
  • HF5415.135 .K21
Contents:
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
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Item type Current library Call number Status Date due Barcode
Books Books Faculty of Education FoE-002823 1 (Browse shelf(Opens below)) Available

Includes bibliographical references and indexes.

Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.

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