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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Edition: 2nd edDescription: xxvii, 788 p. : ill. ; 24 cmISBN:
  • 0130411507
Subject(s): DDC classification:
  • 658.8/27 21
LOC classification:
  • HD69.B7 K45 2003
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books SDD-UBIDS Library General Stacks HD69.B7 K21 (Browse shelf(Opens below)) Available WA-041705002617

Includes bibliographical references and index.

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