Contemporary Strategy Analysis / Robert M. Grant.
Material type:
TextPublication details: Hoboken, NJ : John Wiley & Sons, 2010.Edition: SeventhDescription: xv, 499 p. : ill. (some col.) ; 25 cmISBN: - 9780470747100
- 0470747102
- HD30.28 .G61
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CKT-UTAS Library General Stacks | HD30.28 G61 (Browse shelf(Opens below)) | Available | NAV-51706004931 |
Includes Bibliographical References and Index.
The concept of strategy -- Goals, values, and performance -- Industry analysis : the fundamentals -- Further topics in industry and competitive analysis -- Analyzing resources and capabilities -- Developing resources and capabilities -- Organization structure and management systems : the fundamentals of strategy implementation -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution and strategic change -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries -- Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Implementing corporate strategy : managing the multibusiness corporation -- Current trends in strategic management.
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