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Strategic marketing management : theory and practice / Alexander Chernev

By: Material type: TextTextCopyright date: ©2019Description: viii, 513p. : ill. ; 28cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781936572588
  • 1936572583
Subject(s): LOC classification:
  • HF5415.13 .C31
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Faculty of Education General Stacks HF5415.13 C31 (Browse shelf(Opens below)) Available GRAD-032041698

Includes bibliographical references (pages 495-500) and index.

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