Search UDS Library Collections


Image from Google Jackets

Marketing planning & strategy : a practical introduction / John Dawes

By: Material type: TextTextPublication details: Thousand Oaks : SAGE Publications Ltd, 2021.Description: xvii, 271 p. : ill. ; 24cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781529760132
  • 9781529760125
Subject(s): LOC classification:
  • HF5415.13 .D11
Summary: "This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank"-- Provided by publisher.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Books Books Faculty of Education General Stacks HF5415.13 D11 (Browse shelf(Opens below)) Available GRAD-032041708

"This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank"-- Provided by publisher.

There are no comments on this title.

to post a comment.