Marketing / Joel R. Evans, Barry Berman.

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TextPublication details: New York, N.Y. : Macmillan Pub. Co., c1990.Edition: 4th edDescription: xxix, 780, 79, 30 p. : col. ill. ; 26 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	SDD-UBIDS Library General Stacks				HF5415 E81 (Browse shelf(Opens below))					Available			WA-041702004263

Colored ill. on lining papers.

Includes bibliographical references.

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