Cooper, Donald R.
Marketing research / Donald R. Cooper, Pamela S. Schindler. - 1st ed. - Boston : McGraw-Hill/Irwin, c2006. - xix, 790 p. : ill. ; 28 cm. + - The McGraw-Hill/Irwin series in marketing .
Marketing research / Donald R. Cooper, Pamela S. Schindler. - 1st ed. - Boston : McGraw-Hill/Irwin, c2006. - xix, 790 p. : ill. ; 28 cm. + - The McGraw-Hill/Irwin series in marketing .