Services marketing :
Hoffman, K. Douglas.
Services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E.G. Bateson. - 3rd ed. - Mason, OH : Thomson /South-Western, c2006. - xix, 588 p. : ill. ; 24 cm.
Services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E.G. Bateson. - 3rd ed. - Mason, OH : Thomson /South-Western, c2006. - xix, 588 p. : ill. ; 24 cm.