Marketing channels :
Pelton, Lou E.
Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin. - Chicago, Ill : Irwin, c1997. - xxii, 728 p. : ill. ; 25 cm. - The Irwin series in marketing .
Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin. - Chicago, Ill : Irwin, c1997. - xxii, 728 p. : ill. ; 25 cm. - The Irwin series in marketing .