Customer behavior :
Sheth, Jagdish N.
Customer behavior : consumer behavior & beyond / Jagdish N. Sheth, Banwari Mittal, Bruce Newman. - Fort Worth, TX : Dryden Press, 1999. - 1 v. (various pagings) : col. ill. ; 26 cm.
Customer behavior : consumer behavior & beyond / Jagdish N. Sheth, Banwari Mittal, Bruce Newman. - Fort Worth, TX : Dryden Press, 1999. - 1 v. (various pagings) : col. ill. ; 26 cm.