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Marketing : (Record no. 1391)

000 -LEADER
fixed length control field 00825cam a22002774a 4500
001 - CONTROL NUMBER
control field 13154383
003 - CONTROL NUMBER IDENTIFIER
control field UDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211123085233.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030409s2004 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003051185
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072547030
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007121478X
040 ## - CATALOGING SOURCE
Original cataloging agency LC
Transcribing agency LC
Modifying agency LC
Language of cataloging Eng.
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number K23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title the core
Statement of responsibility, etc. / Roger A. Kerin; Steven W. Hartley; William Rudelius.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 135p. :
Other physical details ill. ;
Dimensions 28cm
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
500 ## - GENERAL NOTE
General note Includes bibliographical references (CN1-CN14) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hartley, Steven William.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rudelius, William.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          Nyankpala Central Library Nyankpala Central Library General Stacks 2016-11-28 HF 4515 K23 NYK-011611024573 2016-11-28 2016-11-28 Books
          Nyankpala Central Library Nyankpala Central Library General Stacks 2016-11-28 HF 4515 K22 NYK-011611024572 2016-11-28 2016-11-28 Books