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Marketing research / (Record no. 16969)

000 -LEADER
fixed length control field 00815cam a22002774a 4500
001 - CONTROL NUMBER
control field 13711880
003 - CONTROL NUMBER IDENTIFIER
control field UDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170503034203.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040907s2006 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004057811
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072837861 (alk. paper)
040 ## - CATALOGING SOURCE
Transcribing agency LC
Language of cataloging eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .S11
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cooper, Donald R.
245 10 - TITLE STATEMENT
Title Marketing research /
Statement of responsibility, etc. Donald R. Cooper, Pamela S. Schindler.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 790 p. :
Other physical details ill. ;
Dimensions 28 cm. +
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The McGraw-Hill/Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 726-749) and indexes.
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Source of heading or term HF
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Schindler, Pamela S.
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="www.mhhe.com">www.mhhe.com</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Copy number Uniform Resource Identifier Price effective from Koha item type
          Faculty of Education Faculty of Education General Stacks 2017-05-03 HF 5415.2. S11 FOE-031705002693 2017-05-03 1 www.mhhe.com 2017-05-03 Books