| 000 -LEADER |
|---|
| fixed length control field |
00641nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220429055626.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220429b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1292404817 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LC |
| Language of cataloging |
Eng. |
| Transcribing agency |
LC |
| Modifying agency |
LC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.K51 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Author/Editor |
Kotler, Philip ; Keller, Kevin Lane ; Chernev, Alexander |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing management |
| Statement of responsibility, etc. |
/ Philip Kotler ; Kevin Lane Keller ; Alexander Chernev |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
16th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Pearson Education Limited, |
| Date of publication, distribution, etc. |
2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
605p. : |
| Other physical details |
ill. col. ; |
| Dimensions |
28 cm |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Source of heading or term |
Social Sciences |
| General subdivision |
Marketing. Distribution of products |
| 942 ## - ADDED ENTRY ELEMENTS (UDS ILS) |
|---|
| Source of classification or shelving scheme |
|
| UDS Library item type |
Books |