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Strategic brand management (Record no. 26623)

MARC details
000 -LEADER
fixed length control field 00543nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field UDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220505063836.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220505b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781936572625
040 ## - CATALOGING SOURCE
Original cataloging agency LC
Language of cataloging Eng.
Transcribing agency LC
Modifying agency LC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.15
Item number .C31
100 ## - MAIN ENTRY--PERSONAL NAME
Author/Editor Chernev, Alexander
245 ## - TITLE STATEMENT
Title Strategic brand management
Statement of responsibility, etc. / Alexander Chernev
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. USA :
Name of publisher, distributor, etc. Cerebellum Press,
Date of publication, distribution, etc. 2020.
300 ## - PHYSICAL DESCRIPTION
Extent vi, 258p. :
Dimensions 24cm
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Source of heading or term Commerce
General subdivision Marketing. Distribution of products
942 ## - ADDED ENTRY ELEMENTS (UDS ILS)
Source of classification or shelving scheme Library of Congress Classification
UDS Library item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Nyankpala Central Library Nyankpala Central Library General Stacks 05/05/2022   HF5415.15 C31 NYK-0122041685 05/05/2022 1 05/05/2022 Books