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Qualitative consumer & marketing research / (Record no. 26644)

000 -LEADER
fixed length control field 02529cam a2200409 a 4500
001 - CONTROL NUMBER
control field 17296645
003 - CONTROL NUMBER IDENTIFIER
control field UDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220505084059.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120514s2013 enka e b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012939638
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB282111
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 016152486
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780857027665
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0857027662
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0857027670
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780857027672
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn808492923
040 ## - CATALOGING SOURCE
Original cataloging agency LC
Language of cataloging Eng.
Transcribing agency LC
Modifying agency LC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .B21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belk, Russell W.
245 10 - TITLE STATEMENT
Title Qualitative consumer & marketing research /
Statement of responsibility, etc. Russell Belk ; Eileen Fischer ; Robert V. Kozinets.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. SAGE,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent 234 p. :
Other physical details ill. ;
Dimensions 25cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. [211]-228) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Getting started : how to begin a qualitative research project -- Depth interviews -- Ethnography and observational methods -- Online observation and netnography -- Data collection aids -- Approaches to data analysis, interpretation and theory building for scholarly research -- Analysis, theory and presentation for managers -- Presenting, disseminating, and sharing -- Final thoughts.
520 ## - SUMMARY, ETC.
Summary, etc. "Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and writing-up research or editing multi-media presentations using both time-tested and new methods, skills, and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills in creative data collection, analysis, and presentation, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others."--Publisher's website.
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Source of heading or term Commerce
General subdivision Marketing. Distribution of products
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers
General subdivision Research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Qualitative research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Fischer, Eileen,
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kozinets, Robert V.,
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (UDS ILS)
Source of classification or shelving scheme
UDS Library item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Nyankpala Central Library Nyankpala Central Library General Stacks 2022-05-05 HF5415.2 B21 NYK-0122041687 2022-05-05 1 2022-05-05 Books
          Nyankpala Central Library Nyankpala Central Library General Stacks 2022-05-05 HF5415.2 B22 NYK-0122041688 2022-05-05 2 2022-05-05 Books