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Integrated advertising, promotion, and marketing communications (Record no. 27351)

MARC details
000 -LEADER
fixed length control field 00620nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field UDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230308052551.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220504b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292411217
040 ## - CATALOGING SOURCE
Original cataloging agency LC
Language of cataloging Eng.
Transcribing agency LC
Modifying agency LC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .C41
100 ## - MAIN ENTRY--PERSONAL NAME
Author/Editor Clow, Kenneth E. ; Baack, Donald
245 ## - TITLE STATEMENT
Title Integrated advertising, promotion, and marketing communications
Statement of responsibility, etc. / Kenneth E. Clow ; Donald Baack
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, NY :
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2022.
300 ## - PHYSICAL DESCRIPTION
Extent 469 p. :
Other physical details ill., col ;
Dimensions 28cm
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Source of heading or term Commerce
General subdivision Marketing. Distribution of products
942 ## - ADDED ENTRY ELEMENTS (UDS ILS)
Source of classification or shelving scheme Library of Congress Classification
UDS Library item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Faculty of Education Faculty of Education General Stacks 08/03/2023   HF5415.123 C41 GRAD-032041654 08/03/2023 08/03/2023 Books