MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02255cam a22003858i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
21578626 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230309031109.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200623s2021 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2020024308 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781350090279 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781350090286 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LC |
| Language of cataloging |
Eng. |
| Transcribing agency |
LC |
| Modifying agency |
LC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD9940.A2 |
| Item number |
.M51 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Moore, Gwyneth, |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Fashion promotion : |
| Remainder of title |
building a brand through marketing and communication / |
| Statement of responsibility, etc. |
Gwyneth Moore |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, NY : |
| Name of publisher, distributor, etc. |
Bloomsbury Visual Arts, |
| Date of publication, distribution, etc. |
2021. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vii, 160p. : |
| Other physical details |
ill. ; |
| Dimensions |
23cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Basics fashion management |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"A practical and beautifully illustrated introduction to how fashion brands are established and how they stay visible in a shifting consumer landscape. Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways"-- |
| Assigning source |
Provided by publisher. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Source of heading or term |
Social sciences |
| General subdivision |
Manufacturing industries |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Fashion merchandising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Moore, Gwyneth. |
| Title |
Fashion promotion |
| Edition |
Second edition. |
| Place, publisher, and date of publication |
New York, NY : Bloomsbury Visual Arts, 2021. |
| International Standard Book Number |
9781350090286 |
| Record control number |
(DLC) 2020024309 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (UDS ILS) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| UDS Library item type |
Books |