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Business-to-business marketing / (Record no. 27411)

MARC details
000 -LEADER
fixed length control field 01899nam a22003375i 4500
001 - CONTROL NUMBER
control field 21298951
003 - CONTROL NUMBER IDENTIFIER
control field UDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230310020910.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191120s2020 cau 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2019954942
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781526494399
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781526494405
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781529726169
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781529726176
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781529726213
040 ## - CATALOGING SOURCE
Original cataloging agency LC
Language of cataloging Eng.
Transcribing agency LC
Modifying agency LC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1263
Item number .B61
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Brennan, David Ross,
245 10 - TITLE STATEMENT
Title Business-to-business marketing /
Statement of responsibility, etc. Ross Brennan ; Louise Canning ; Raymond McDowell
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Thousand Oaks :
Name of publisher, distributor, etc. SAGE Publications,
Date of publication, distribution, etc. 2020.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 405p. :
Other physical details ill. ;
Dimensions 25cm
520 ## - SUMMARY, ETC.
Summary, etc. "Brennan and Canning cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies. New to the fifth edition: Coverage throughout of digital transformation and social responsibility in business markets 'Scenario' boxes which provide reflective decision-based situations for students to think through, helping them prepare for future roles. Examples and case studies covering ethics and bribery, circular economy, machine learning, artificial intelligence and blockchain to reflect developments in the b2b marketing environment Further and updated company content, including brands such as Barry Callebaut, Embraer, Flokk, Givaudan, ING, Ingersoll Rand and Pret-a-Manger. Updated online resources, including author-selected SAGE journal articles and videos supporting each chapter"--
Assigning source Provided by publisher.
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Source of heading or term Commerce
General subdivision Marketing. Distribution of products
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Canning, Louise,
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McDowell, Raymond,
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 0
b ibc
c orignew
d 2
e epcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (UDS ILS)
Source of classification or shelving scheme Library of Congress Classification
UDS Library item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Faculty of Education Faculty of Education General Stacks 10/03/2023   HF5415.1263 B61 GRAD-032041734 10/03/2023 10/03/2023 Books