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Marketing management (Record no. 27413)

MARC details
000 -LEADER
fixed length control field 00641nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field UDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230310021900.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220429b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1292404817
040 ## - CATALOGING SOURCE
Original cataloging agency LC
Language of cataloging Eng.
Transcribing agency LC
Modifying agency LC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .K51
100 ## - MAIN ENTRY--PERSONAL NAME
Author/Editor Kotler, Philip ; Keller, Kevin Lane ; Chernev, Alexander
245 ## - TITLE STATEMENT
Title Marketing management
Statement of responsibility, etc. / Philip Kotler ; Kevin Lane Keller ; Alexander Chernev
250 ## - EDITION STATEMENT
Edition statement 16th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Pearson Education Limited,
Date of publication, distribution, etc. 2022.
300 ## - PHYSICAL DESCRIPTION
Extent 605p. :
Other physical details ill. col. ;
Dimensions 28 cm
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Source of heading or term Social Sciences
General subdivision Marketing. Distribution of products
942 ## - ADDED ENTRY ELEMENTS (UDS ILS)
Source of classification or shelving scheme Library of Congress Classification
UDS Library item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Faculty of Education Faculty of Education General Stacks 10/03/2023   HF5415.13 K31 GRAD-032O41648 10/03/2023 10/03/2023 Books
    Library of Congress Classification     Faculty of Education Faculty of Education General Stacks 10/03/2023   HF5415.13 K32 GRAD-032041649 10/03/2023 10/03/2023 Books
    Library of Congress Classification     Faculty of Education Faculty of Education General Stacks 10/03/2023   HF5415.13 K33 GRAD-032041650 10/03/2023 10/03/2023 Books