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Strategic integrated marketing communications (Record no. 27431)

MARC details
000 -LEADER
fixed length control field 00555nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field UDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230310034929.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220506b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138058323
040 ## - CATALOGING SOURCE
Original cataloging agency LC
Language of cataloging Eng.
Transcribing agency LC
Modifying agency LC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .P21
100 ## - MAIN ENTRY--PERSONAL NAME
Author/Editor Percy, Larry
245 ## - TITLE STATEMENT
Title Strategic integrated marketing communications
Statement of responsibility, etc. / Larry Percy
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2018.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 305p. :
Other physical details ill. ;
Dimensions 24cm
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Source of heading or term Commerce
General subdivision Marketing. Distribution of products
942 ## - ADDED ENTRY ELEMENTS (UDS ILS)
Source of classification or shelving scheme Library of Congress Classification
UDS Library item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Faculty of Education Faculty of Education General Stacks 10/03/2023   HF5415.123 P21 GRAD-032041694 10/03/2023 10/03/2023 Books