Marketing planning : (Record no. 27460)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01220cam a22003134a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16774876 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230310061804.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110512s2012 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2011019814 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132544702 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132544709 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn723529980 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | LC |
| Language of cataloging | Eng. |
| Transcribing agency | LC |
| Modifying agency | LC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .S51 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sorger, Stephan. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing planning : |
| Remainder of title | where strategy meets action / |
| Statement of responsibility, etc. | Stephan Sorger. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 323 p. : |
| Other physical details | ill. ; |
| Dimensions | 23cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The planning process -- Objectives -- Market overview -- Market segments -- Competitive landscape -- Strategy -- Products and services -- Pricing -- Distribution -- Promotion -- Finance -- Implementation -- Sample marketing plans. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Source of heading or term | Commerce |
| General subdivision | Marketing. Distribution of products |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (UDS ILS) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| UDS Library item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Faculty of Education | Faculty of Education | General Stacks | 10/03/2023 | HF5415.13 S51 | GRAD-032041662 | 10/03/2023 | 10/03/2023 | Books |