Contemporary brand management / (Record no. 27472)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01439cam a2200337 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17865343 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230310074025.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130826t20152015caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2013034507 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781452242873 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781483311968 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | LC |
| Language of cataloging | Eng. |
| Transcribing agency | LC |
| Modifying agency | LC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1255 |
| Item number | .J51 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Johansson, Johny K. |
| 245 10 - TITLE STATEMENT | |
| Title | Contemporary brand management / |
| Statement of responsibility, etc. | Johny K. Johansson ; Kurt A. Carlson |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Thousand Oaks, CA : |
| Name of publisher, distributor, etc. | SAGE Publications, Inc., |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 259p. ; |
| Other physical details | ill. : |
| Dimensions | 24cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Branding fundamentals -- How brands work -- Brand equity and brand value -- Brand positioning -- Building a new brand -- Branding strategies -- Managing an established brand -- Brand extension -- International brand expansion -- Brand acquisition and portfolios -- New branding applications -- Summary and new extensions -- References. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Source of heading or term | Commerce |
| General subdivision | Marketing. Distribution of products |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (UDS ILS) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| UDS Library item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Faculty of Education | Faculty of Education | General Stacks | 10/03/2023 | HF5415.1255 J51 | GRAD-032041700 | 10/03/2023 | 10/03/2023 | Books |