Contemporary Advertising and Integrated Marketing Communications (Record no. 8596)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00588nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | UDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170216051734.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170216b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071220606 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | LC |
| Language of cataloging | ENG |
| Transcribing agency | LC |
| Modifying agency | LC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | A61 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Author/Editor | William F. Arens, Michael F. Weigold and Christian Arens |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary Advertising and Integrated Marketing Communications |
| Statement of responsibility, etc. | William F. Arens, Michael F. Weigold and Christian Arens |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Thirteenth Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | NewYork |
| Name of publisher, distributor, etc. | McGraw-Hill Irwin |
| Date of publication, distribution, etc. | 2011 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Source of heading or term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (UDS ILS) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| UDS Library item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | SDD-UBIDS Library | SDD-UBIDS Library | General Stacks | 16/02/2017 | HF5823 A61 | WA-041702003420 | 16/02/2017 | 16/02/2017 | Books | |||||
| Library of Congress Classification | SDD-UBIDS Library | SDD-UBIDS Library | General Stacks | 02/03/2017 | HF5823 A63 | WA-041703003422 | 02/03/2017 | 02/03/2017 | Books | |||||
| Library of Congress Classification | SDD-UBIDS Library | SDD-UBIDS Library | General Stacks | 02/03/2017 | HF5823 A62 | WA-041703003421 | 02/03/2017 | 02/03/2017 | Books | |||||
| Library of Congress Classification | SDD-UBIDS Library | SDD-UBIDS Library | General Stacks | 02/03/2017 | HF5823 A64 | WA-041703003425 | 02/03/2017 | 02/03/2017 | Books |