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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Perreault, William D.
Contributor(s): McCarthy, E. Jerome (Edmund Jerome).
Material type: TextTextSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Edition: 9th ed.Description: xl, 638 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 0-07-119869-5.Subject(s): | Marketing
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HF5415 P23 (Browse shelf) Available WA-041703007724

Includes bibliographical references and indexes.

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