Business market management : understanding, creating, and delivering value / James C. Anderson, James A. Narus, Das Narayandas.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2011Edition: ThirdDescription: xxv, 470 p. : col. ill. ; 25 cmISBN: - 9788131731635
- HF5415.1263 .B81
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CKT-UTAS Library General Stacks | HF5415.1263.B81 (Browse shelf(Opens below)) | Available | NAV-51703392335 |
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| HF5415 M12 Business to Business Marketing / | HF5415 N21 Business and Finance | HF5415.126 G51 Direct marketing success : | HF5415.1263.B81 Business market management : | HF5415.13 B23 Cases in marketing management / | HF5415.13 C92 Marketing Management Text and Cases | HF5415 .13 D21 Total marketing : |
Includes bibliographical references and index.
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