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Cases in marketing management / Kenneth L. Bernhardt ; Thomas C. Kinnear.

By: Bernhardt, Kenneth L, 1944.
Contributor(s): Kinnear, Thomas C, 1943.
Material type: TextTextSeries: The Irwin series in marketing. Publisher: Chicago : Irwin, 1997Edition: 7th ed.Description: xiv, 665p. : ill. ; 25cm.ISBN: 0256204640.Subject(s): Marketing -- Management -- Case studies | Marketing -- Decision making -- Case studiesOnline resources: Publisher description | Table of contents | Contributor biographical information
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HF 5415.13 B21 (Browse shelf) Available NYK-011611018492

Includes bibliographical references.

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