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Marketing : the core / Roger A. Kerin; Steven W. Hartley; William Rudelius.

By: Kerin, Roger A.
Contributor(s): Hartley, Steven William | Rudelius, William.
Material type: TextTextSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston, Mass. : McGraw-Hill/Irwin, 2004Description: xxxii, 135p. : ill. ; 28cm.ISBN: 0072547030 ; 007121478X .Subject(s): Marketing
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Books Books Nyankpala Central Library

Welcome to UDS Library, Nyankpala Campus 

General Stacks
HF 4515 K23 (Browse shelf) Available NYK-011611024573
Books Books Nyankpala Central Library

Welcome to UDS Library, Nyankpala Campus 

General Stacks
HF 4515 K22 (Browse shelf) Available NYK-011611024572

Includes bibliographical references (CN1-CN14) and index.

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