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Principle of marketing / Philip Kotler ; Gary Armstrong ; Peggy H. Cunningham

By: Philip, Kotler. Gary, Armstrong . Peggy, H.Cunningham.
Material type: TextTextPublisher: Toronto : Pearson Canada, 2011Edition: 8th Canadian ed.Description: xxi, 643p. : ill.; 29cm.ISBN: 9780135084571.Subject(s): -- Marketing -- Management
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