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Marketing / David Mercer.

By: Mercer, David (David Steuart).
Material type: TextTextPublisher: Oxford, OX, UK ; Cambridge, Mass., USA : Blackwell, 1992Description: ix, 759p. : ill. ; 25cm.ISBN: 0631176292 ; 0631176314.Subject(s): Marketing -- ManagementOnline resources: Table of contents only | Publisher description | Contributor biographical information
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HF 5415.7 M21 (Browse shelf) Available NYK-0116110338

Includes bibliographical references and index.

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