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Marketing research / Donald R. Cooper, Pamela S. Schindler.

By: Cooper, Donald R.
Contributor(s): Schindler, Pamela S.
Material type: TextTextSeries: The McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill/Irwin, c2006Edition: 1st ed.Description: xix, 790 p. : ill. ; 28 cm. +.ISBN: 0072837861 (alk. paper).Subject(s): | Marketing researchOnline resources: Click here to access online
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General Stacks 		HF 5415.2. S11 (Browse shelf) Link to resource 1 Available FOE-031705002693

Includes bibliographical references (p. 726-749) and indexes.

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