Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
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TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Edition: 2nd edDescription: xxvii, 788 p. : ill. ; 24 cmISBN: - 0130411507
- 658.8/27 21
- HD69.B7 K45 2003
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Books
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SDD-UBIDS Library General Stacks | HD69.B7 K21 (Browse shelf(Opens below)) | Available | WA-041705002617 |
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| HD66 T86 A systems approach to small group interaction / | HD66W32 Successful Teambuilding in a Week' | HD66W33 Successful Teambuilding in a Week' | HD69.B7 K21 Strategic brand management : | HD69 B81 Selected chapters on business analysis / | HD69.C6 Managing consultants : | HD69.C6 W31 Management Consulting |
Includes bibliographical references and index.
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