Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1988.Edition: 3rd edDescription: xvi, 427 p. : ill. (some col.) ; 25 cmISBN: - 0070489297 :
- HF5415.13 .G18
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Books
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SDD-UBIDS Library General Stacks | HF5415.13 G81 (Browse shelf(Opens below)) | Available | WA-041706000756 |
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| HF5415.13 A42 Strategic Marketing | HF5415.13A44 Strategic Marketing an Applied Perspective | HF5415.13C91 Marketing Management Text and Cases | HF5415.13 G81 Marketing management : | HF5415.13 G82 Marketing management : | HF5415.13K51 Marketing management / | HF5415.13 K51 Marketing Management |
Includes bibliographies and index.
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