Marketing management : a comprehensive reader / [edited by] Jaqdish N. Sheth, Dennis E. Garrett.
Material type:
TextPublication details: Cincinnati : South-Western Pub. Co., c1986.Description: x, 1026 p. : ill. ; 24 cmISBN: - 0538192305 (pbk.)
- HF5415 S31
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SDD-UBIDS Library General Stacks | HF5415 S31 (Browse shelf(Opens below)) | Available | WA-041706000554 |
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| HF5415 P62 Foundations of marketing | HF5415 P63 Foundations of marketing | HF5415S11 Consumer Behavior | HF5415 S31 Marketing management : | HF 5415.12.C3 T 81 Canadian marketing in action | HF5415.12 S71 World Wide Web marketing : | HF5415.129 P21 Marketing channels : |
Includes bibliographies.
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