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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

By: Kerin, Roger A.
Contributor(s): Hartley, Steven William | Rudelius, William.
Material type: TextTextPublisher: Boston : McGraw-Hill Irwin, c2009Edition: 3/e.Description: xli, 493 p. : ill. (chiefly col.), col. maps ; 28 cm.ISBN: 9780073381060 (alk. paper); 0073381063 (alk. paper).Subject(s): MarketingOnline resources: Table of contents only
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HF 5415 K 22 (Browse shelf) Available WA-041707003204

Includes bibliographical references (p. 447-467) and indexes.

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