Marketing planning : where strategy meets action / Stephan Sorger.
By: Sorger, Stephan.
Material type:
TextPublisher: Boston : Pearson, 2012Description: xxv, 323 p. : ill. ; 23cm.ISBN: 9780132544702 ; 0132544709 .Subject(s): -- Marketing. Distribution of products | Marketing -- Management | Strategic planning
Contents:
The planning process -- Objectives -- Market overview -- Market segments -- Competitive landscape -- Strategy -- Products and services -- Pricing -- Distribution -- Promotion -- Finance -- Implementation -- Sample marketing plans.
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
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Nyankpala Central Library
Welcome to UDS Library, Nyankpala Campus |
HF5415.13 S51 (Browse shelf) | 1 | Available | NYK-0122041661 | |
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Books
|
Nyankpala Central Library
Welcome to UDS Library, Nyankpala Campus |
HF5415.13 S52 (Browse shelf) | 2 | Available | NYK-0122041662 |
Browsing Nyankpala Central Library Shelves , Shelving location: General Stacks Close shelf browser
| HF5415.13 K54 Marketing management | HF 5415.13 P21 Applications in Basic Marketing : | HF5415.13 S51 Marketing planning : | HF5415.13 S52 Marketing planning : | HF5415.15 C31 Strategic brand management | HF5415.15 C32 Strategic brand management | HF5415.2 B21 Qualitative consumer & marketing research / |
Includes bibliographical references and index.
The planning process -- Objectives -- Market overview -- Market segments -- Competitive landscape -- Strategy -- Products and services -- Pricing -- Distribution -- Promotion -- Finance -- Implementation -- Sample marketing plans.
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