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Marketing planning : where strategy meets action / Stephan Sorger.

By: Sorger, Stephan.
Material type: TextTextPublisher: Boston : Pearson, 2012Description: xxv, 323 p. : ill. ; 23cm.ISBN: 9780132544702 ; 0132544709 .Subject(s): -- Marketing. Distribution of products | Marketing -- Management | Strategic planning
Contents:
The planning process -- Objectives -- Market overview -- Market segments -- Competitive landscape -- Strategy -- Products and services -- Pricing -- Distribution -- Promotion -- Finance -- Implementation -- Sample marketing plans.
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Books Books Nyankpala Central Library

Welcome to UDS Library, Nyankpala Campus 

General Stacks
HF5415.13 S51 (Browse shelf) 1 Available NYK-0122041661
Books Books Nyankpala Central Library

Welcome to UDS Library, Nyankpala Campus 

General Stacks
HF5415.13 S52 (Browse shelf) 2 Available NYK-0122041662
Browsing Nyankpala Central Library Shelves , Shelving location: General Stacks Close shelf browser
HF5415.13 K54 Marketing management HF 5415.13 P21 Applications in Basic Marketing : HF5415.13 S51 Marketing planning : HF5415.13 S52 Marketing planning : HF5415.15 C31 Strategic brand management HF5415.15 C32 Strategic brand management HF5415.2 B21 Qualitative consumer & marketing research /

Includes bibliographical references and index.

The planning process -- Objectives -- Market overview -- Market segments -- Competitive landscape -- Strategy -- Products and services -- Pricing -- Distribution -- Promotion -- Finance -- Implementation -- Sample marketing plans.

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