Sustainable marketing : a holistic approach / Mark Peterson
By: Peterson, Mark.
Material type:
TextPublisher: Thousand Oaks, California : SAGE, 2021Edition: 2nd ed.Description: xxiii, 414p. : 24cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781526494641; 9781526494634.Subject(s): -- Marketing. Distribution of products | Green marketingSummary: "This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable"-- Provided by publisher.
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Books
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Nyankpala Central Library
Welcome to UDS Library, Nyankpala Campus |
HF5413 P21 (Browse shelf) | 1 | Available | NYK-0122041673 | |
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Books
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Nyankpala Central Library
Welcome to UDS Library, Nyankpala Campus |
HF5413 P22 (Browse shelf) | 2 | Available | NYK-0122041674 |
Includes bibliographical references and index.
"This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable"-- Provided by publisher.
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