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Sustainable marketing : a holistic approach / Mark Peterson

By: Peterson, Mark.
Material type: TextTextPublisher: Thousand Oaks, California : SAGE, 2021Edition: 2nd ed.Description: xxiii, 414p. : 24cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781526494641; 9781526494634.Subject(s): -- Marketing. Distribution of products | Green marketingSummary: "This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable"-- Provided by publisher.
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Books Books Nyankpala Central Library

Welcome to UDS Library, Nyankpala Campus 

General Stacks
HF5413 P21 (Browse shelf) 1 Available NYK-0122041673
Books Books Nyankpala Central Library

Welcome to UDS Library, Nyankpala Campus 

General Stacks
HF5413 P22 (Browse shelf) 2 Available NYK-0122041674

Includes bibliographical references and index.

"This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable"-- Provided by publisher.

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