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Marketing planning & strategy : a practical introduction / John Dawes

By: Dawes, John.
Material type: TextTextPublisher: Thousand Oaks : SAGE Publications Ltd, 2021Description: xvii, 271 p. : ill. ; 24cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781529760132; 9781529760125.Subject(s): -- Marketing. Distribution of productsSummary: "This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank"-- Provided by publisher.
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Books Books Nyankpala Central Library

Welcome to UDS Library, Nyankpala Campus 

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HF5415.13 D11 (Browse shelf) 1 Available NYK-0122041707
Books Books Nyankpala Central Library

Welcome to UDS Library, Nyankpala Campus 

General Stacks
HF5415.13 D12 (Browse shelf) 2 Available NYK-0122041708

"This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank"-- Provided by publisher.

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