Strategic marketing management : theory and practice / Alexander Chernev
Material type:
TextCopyright date: ©2019Description: viii, 513p. : ill. ; 28cmContent type: - text
- unmediated
- volume
- 9781936572588
- 1936572583
- HF5415.13 .C31
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
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Faculty of Education General Stacks | HF5415.13 C31 (Browse shelf(Opens below)) | Available | GRAD-032041698 |
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| HF 5415.13 Strategic Market Management | HF 5415.13 A11 Strategic market management | HF 5415.13 A41 Strategic marketing | HF5415.13 C31 Strategic marketing management : | HF5415.13 D11 Marketing planning & strategy : | HF5415.13 E51 Entrepreneurship marketing : | HF5415.13 K31 Marketing management |
Includes bibliographical references (pages 495-500) and index.
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