Marketing planning & strategy : a practical introduction / John Dawes

By:

Dawes, John

Material type: Text

TextPublication details: Thousand Oaks : SAGE Publications Ltd, 2021.Description: xvii, 271 p. : ill. ; 24cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781529760132
9781529760125

Subject(s):

-- Marketing. Distribution of products

LOC classification:

HF5415.13 .D11

Summary: "This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank"-- Provided by publisher.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Faculty of Education General Stacks	HF5415.13 D11 (Browse shelf(Opens below))	Available		GRAD-032041708

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Previous	HF 5415.13 A11 Strategic market management	HF 5415.13 A41 Strategic marketing	HF5415.13 C31 Strategic marketing management :	HF5415.13 D11 Marketing planning & strategy :	HF5415.13 E51 Entrepreneurship marketing :	HF5415.13 K31 Marketing management	HF5415.13 K32 Marketing management	Next

"This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank"-- Provided by publisher.

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Marketing planning & strategy : a practical introduction / John Dawes

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