Strategic brand management / Alexander Chernev
Material type:
TextPublication details: USA : Cerebellum Press, 2020.Edition: 3rd edDescription: vi, 258p. : 24cmISBN: - 9781936572625
- HF5415.15 .C31
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
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Faculty of Education General Stacks | HF5415.15 C31 (Browse shelf(Opens below)) | Available | GRAD-032041686 |
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| HF5415.13 P21 Marketing Mmanagement | HF5415.13 S51 Marketing planning : | HF 5415.135 K21 Strategic Marketing Problem:Cases and Comments | HF5415.15 C31 Strategic brand management | HF5415.2 B21 Qualitative consumer & marketing research / | HF5415.2 I11 Marketing research : | HF 5415.2 M11 Marketing Research |
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