Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Edition: 6th edDescription: xxxii, 599 p. : col. ill. ; 28 cmISBN: - 0130477222
- HF5823 W21
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SDD-UBIDS Library General Stacks | HF5823 (Browse shelf(Opens below)) | Available | WA-0417010000127 |
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| HF5821 J21 Advertising | HF5821 J22 Advertising | HF5821N51 Advertising ; its purpose, principles and practice / | HF5823 Advertising : | HF5823 A61 Contemporary Advertising and Integrated Marketing Communications | HF5823 A62 Contemporary Advertising and Integrated Marketing Communications | HF5823 A63 Contemporary Advertising and Integrated Marketing Communications |
Includes bibliographical references and index.
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