Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, c2008.Edition: 8th edDescription: xix, 555 p. : ill., map ; 27 cmISBN: - 0073529850 (alk. paper)
- 9780073529851
- Consumer behavior & marketing strategy [Cover title]
- HF5415.3 P24
| Item type | Current library | Call number | Status | Date due | Barcode | |
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SDD-UBIDS Library General Stacks | HF5415.3 P23 (Browse shelf(Opens below)) | Available | WA-04170703186 | ||
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SDD-UBIDS Library General Stacks | HF5415.3 (Browse shelf(Opens below)) | Available | WA-041701002732 | ||
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SDD-UBIDS Library General Stacks | HF5415.3 P16 (Browse shelf(Opens below)) | Available | WA-04170600284 | ||
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SDD-UBIDS Library General Stacks | HF 5415.3 P34 (Browse shelf(Opens below)) | Available | WA-041701003187 |
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| HF5415.2 M51 Understanding Statistics and Market Research Data | HF5415.3 Consumer behavior and marketing strategy / | HF5415.3 Handbook of Customer Satisfaction | HF5415.3 P16 Consumer behavior and marketing strategy / | HF5415.3P21 Consumer behavior and marketing strategy / | HF5415.3 P23 Consumer behavior and marketing strategy / | HF 5415.3 P34 Consumer behavior and marketing strategy / |
Includes bibliographical references (p. 499-528) and indexes.
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