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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Perreault, William D.
Contributor(s): McCarthy, E. Jerome (Edmund Jerome).
Material type: TextTextSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Edition: 10th ed.Description: xl, 638 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 0072935898 (alk. paper).Subject(s): Marketing
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Books Books SDD-UBIDS Library

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Books Books SDD-UBIDS Library

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Books Books SDD-UBIDS Library

Welcome to SD-UBIDS  Library, Wa Campus 

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Books Books SDD-UBIDS Library

Welcome to SD-UBIDS  Library, Wa Campus 

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Includes bibliographical references and indexes.

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