Marketing planning and strategy / Subhash C. Jain.
Material type:
TextPublication details: Cincinnati : South-Western Pub. Co., c1985.Edition: 2nd edDescription: xiv, 962 p. : ill ; 24 cmISBN: - 0538191309
- 658.8/02 19
- HF5415.13 .J12
| Item type | Current library | Call number | Status | Date due | Barcode | |
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SDD-UBIDS Library General Stacks | HF5415J12 (Browse shelf(Opens below)) | Available | WA-041702001565 |
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| HF5415F62 Introduction to Marketing | HF5415 H81 Business Marketing Management | HF5415J11 International marketing management / | HF5415J12 Marketing planning and strategy / | HF5415 J15 Principles and practice of marketing. | HF5415 J52 Principles and practice of marketing. | HF5415 K21 Principles of Marketing |
Includes bibliographical references and index.
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