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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

By: Kerin, Roger A.
Contributor(s): Hartley, Steven William | Rudelius, William.
Material type: TextTextSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Description: 1v.(various pagings): col. ill. ; 28 cm.ISBN: 0072547030 (alk. paper); 007121478X (international ed. : alk. paper).Subject(s): | Marketing
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HF5415 K21 (Browse shelf) Available NAV-51702004571

Includes bibliographical references (CN1-CN14) and index.

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