Strategic Marketing : a Practical Approach / Karel Jan Alsem and Dick Wittink
Material type:
TextPublication details: New York McGraw-Hill Higher Education ; London : McGraw-Hill [distributor], 2005Description: xi, 324 p. : illISBN: - 9780071244176, 0071244174
- HF5415 A41
| Item type | Current library | Call number | Status | Date due | Barcode | |
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CKT-UTAS Library General Stacks | HF5415 A41 (Browse shelf(Opens below)) | Available | NAV-5170203455 |
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| HF5387 G61 Business ethics and corporate social responsibility / | HF5387 S31 Applied Management Ethics | HF5389 F31 Advanced accounting / | HF5415 A41 Strategic Marketing : | HF5415 A51 Managerial marketing for industrial firms / | HF5415 C53 New products management / | HF5415 D51 Promotion : |
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