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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

By: Kerin, Roger A.

Contributor(s): Hartley, Steven William | Rudelius, William.

Material type: Text

Text

TextSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Description: 1v.(various pagings): col. ill. ; 28 cm.ISBN: 0072547030 (alk. paper); 007121478X (international ed. : alk. paper).Subject(s): | Marketing

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Item type	Current location	Call number	Status	Date due	Barcode
Books	CKT-UTAS Library Welcome to CKT-UTAS Library, Navrongo Campus General Stacks	HF 5415 K26 (Browse shelf)	Available		NAV-51702024576

Includes bibliographical references (CN1-CN14) and index.

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