TY  - BOOK
AU  - Cooper,Donald R.
AU  - Schindler,Pamela S.
TI  - Marketing research
SN  - 0072837861 (alk. paper)
AV  - HF5415.2 .S11
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  -  
KW  - Marketing research
N1  - Includes bibliographical references (p. 726-749) and indexes
UR  - www.mhhe.com
ER  -