Pride, William M.,  1942- <br/><br/>
Marketing :  Concepts and Strategies / 
William M. Pride, O.C. Ferrell. 
 - 12th ed. 
 - Boston :  Houghton Mifflin Co.,  c2003. 
 - 1 v. (various pagings) :  col. ill., col. maps ;  29 cm.