Keller, Kevin Lane,  1956- <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity / 
Kevin Lane Keller. 
 - 2nd ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2003. 
 - xxvii, 788 p. :  ill. ;  24 cm.